Online network marketing is network marketing in the internet. It holds the same principles of marketing, only but new in medium and more expansive in reach.
It is likely a boundless marketing platform because of the complete and diverse format it uses-from traditional prints, TV, video, audio, photos, billboards and poster-types, radio to podcast, widgets, electronic badges or IDs, blogs, YouTubes, emails, even spams and mobile phone-interfaced format. It is, moreover, boundless because of its global coverage that reaches networks and markets beyond regular transportation and territorial boundaries. Though there are more mobile phone users than internet users, mobile (phone) network marketing is not as boundless as online network marketing. Mobile phone services remain to be more expensive than internet.
First generation medium of online network marketing were emails and websites. The new format was faster than the conventional telemarketing. However, such network marketing was relatively similar to conventions-still dependent on personal contacts and getting them still is on personal associations. Later, however, getting your base of contacts to start your network marketing is not necessarily on personal takes anymore.
You can actually have 5 personal contacts and 5 strangers as your network base. Thanks to social networks. But before social networks, spam made online network marketing possible without personal base of contacts. Spam crawled and intruded all email addresses to expose marketing campaigns. Product endorsements were then forwarded beyond the list of contact addresses. There, too, are cookies. They are “internet patches” of a certain website. They are planted in any browsers when users visit a certain website. Cookies pop and expose a campaign from a certain website every time a user signs in the internet.
Social and blogging networks came in and absolutely changed the rules of network marketing. Such online networks facilitated a faster way of building networks. Facebook, Friendster, Multiply and MySpace all proved that online network marketing is faster. With social networks, connecting with people including strangers, lost friends and business contacts and potential partners is only at one click.