Marketing for almost 11 years now – in various aspects, I can confidently say that affiliate marketing is a do or die industry. MANY come and go quickly, survival of the fittest is an understatement. Choosing the right niche product, program, commission structure and support material are all going to greatly improve your chances of hitting it big in the affiliate marketing game. The problem primarily lies in the loop effect of product versioning. Meaning that when marketers advertise products to marketers, and even attach resale rights to those products, the markets quickly become saturated with the results of those products.
Case in point – the Click Bank marketplace ;) If you know what I’m talking about than I’m glad you can relate and you’re probably smiling right now – Most of the products in the slate are made with a software and sales letter automater program, and 90% of the pages look the same. They are all very long scrolls with mind blowing headlines and exhausted calls to action from top to bottom.
Ugh… None the less there are hidden millionaires inside the ClickBank group, and many on their way. They have found the greatest combination and routine to follow with their monetization effects and cycles. What does this mean? They choose hot new products from different markets that have branding appeal, are unique re presentation and deliverables, and start to flood the markets with their marketing campaigns utilizing every aspect of advertising known to man/woman.
After seeing this huge gap in the marketplace for properly branded products and services, and since I’ve already launched quite a few of my own products within that environment, I decided to take a crack at centralizing all my products into an affiliate based ‘zone’ which would house all my products/programs/marketing resource materials, etc. to create this ‘magical slate of slamming niche clickbank products’, this zone stands proudly today.
The thing that most vendors don’t realize is that you cannot simply expect to create a quick .pdf file and put it on a crappy designed sales page with a 1-tier affiliate program – and hope to hit it big! In fact, lately it doesn’t really matter what your product is! Well, not nearly as much as your marketing and positioning in your market, along with your branding and support material for your affiliates. I ONLY promote products that I know will convert, and that have a great brand or hook in the market with believable unique sales letters. Such can also be said about the product slate created for the niche choppers site.
I strongly recommend you take a close look at the products you promote, the marketing resources those vendors give you, the branding and market positioning vs. saturation and your resources. If you cannot compete – don’t! If you find niche products that you can perhaps relate to on a personal level – you will know how to market them more creatively and lengthen your results. There is no secret formula, and out of the thousands of affiliate marketing programs that are out there – they all share one aim = MONETIZE!
If the product, brand, marketing and resources etc were not built properly from the ground up, you will never achieve constant success or long term results with any product. If you can get your hands on new to market great positive brands with content and presentation that sticks, chances are you have a winner should begin testing campaigns immediately.